The distance brings us closer
Design of the lockdown campaign
Client: Fake (Barcelona City Council)
Collaboration: Ana Habash
2020, we have lived the biggest worldwide pandemic that has been seen in many years. The air transmission o the virus is very fast and so the contagious provability I we are near somebody without the proper precaution measures. The distance between people has become a fundamental thing to fight against Covid-19. The far we are from each other the better, the coronavirus numbers go down and lockdown is finally over. From this premise, distance was key to, in the future, being able to approach us. “The distance brings us closer” as a claim to this campaign.